Same sale, every marketplace
Highest-profit marketplace is highlighted.
Items ranked by profit per hour
Highest earner for your time is highlighted.
Categories ranked by sell-through
Return on cash is monthly profit divided by the cash tied up in that category. It shows where your money works hardest. Fastest seller is highlighted.
How the numbers work
Profit and ROI
The sale price is the all-in price the buyer pays, with shipping you cover coming out of it. Profit is that minus marketplace fees, postage, supplies and what you paid. ROI is profit divided by what you paid. Margin is profit divided by the sale.
Shipping is different on every site
On eBay and Etsy you buy your own label and charge the buyer what you like. Poshmark, Mercari, Depop, Whatnot and Facebook sell you the label, and the buyer usually pays for it. Amazon FBA ships for you, so your cost is getting it into the warehouse.
Buyer fees change what the buyer sees
Depop and Mercari charge the buyer a fee on top of your price, so a $45 listing costs the buyer more there than on eBay. Comparing by the buyer's total lists lower on those sites so every buyer pays the same, which is the fairest way to compare.
Fees on shipping and tax
eBay, Mercari, Etsy and Facebook take their percentage from buyer-paid shipping too, and several charge on the sales tax the buyer pays. Poshmark and Whatnot commissions are on the item price only.
Fee rates
Standard US seller fees as of November 2026. Category rates, promotions and seller levels vary, so check your marketplace's fee page for anything unusual.